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✨ PART 1: ✨ 11 Things I think will define social media in 2026.
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In the past, the algorithm on socials had often dictated how brands adapted their strategies.
The algorithm said it favoured Reels. So what did brands do? They made Reels!
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But now, s

If you’re reading this, you’re probably wondering if you’re burnt out 😭
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Here's my advice from someone who's been there, done that and who is actively taking steps to avoid burning out again.
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Hope it helps xxx

If I'm being honest, I'd say probably 99% of my clients have this one thing in common...
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They all hate social media and they struggle to implement a content strategy.
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And I don't blame them. Sometimes when we have 100 different choices, we can ge

This is what my days look like as a marketing freelancer living in Spain 🤍
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Generally, I like to have my client meetings in the morning (any time from 7:30am) and then I leave the afternoons for deeper design/client work.
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Earlier in my freelancer

Guys, 2026 is bringing a few changes over here 👀
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After more than 2 years, it's time that I face a hard truth. The service I offer now is vastly different to what I offered when I started freelancing back in 2020.
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A lot has changed - not just in

KW Creative 2025, wrapped💜
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This past year I was fortunate enough to have had worked with some awesome brands and clients 🥹 I don't often share my work on my Instagram account, but if you're interested in seeing more of my portfolio, you can head

About

Hi, I’m Kayla Paul - a graphic designer, web designer and freelance marketer originally from Perth, Western Australia. With over 10 years of marketing experience, I help businesses find creative solutions in the form of branding, website design, social media management and Meta advertising. I currently work remotely from Girona, Spain with clients in Australia and globally.

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Branding + Logos
Website Design
Social Media Management
Social Media Coaching
Social Media Setup
Meta Advertising

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ABN: 59 197 097 908
NIE: Z0933216L

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